Great Value Logo Usage Guidelines & Brand Assets
Our official Great Value logo package provides authorized partners, vendors, and marketing teams with high-resolution brand assets for approved commercial use. This comprehensive package includes our primary wordmark, icon variations, and full-color lockups in multiple file formats to ensure crisp reproduction across print, digital, and packaging applications.
The package contains over 800 individual files covering every approved logo configuration, color specification, and sizing variation. We designed this resource to maintain brand consistency across all customer touchpoints while giving our partners the flexibility they need for diverse marketing materials and product presentations.
Logo specifications & file details
Logo Formats & File Types
We provide our Great Value logo in every major file format to support your production workflow. Vector formats including Adobe Illustrator (AI), Encapsulated PostScript (EPS), and Scalable Vector Graphics (SVG) maintain perfect clarity at any size, making them ideal for large-format printing, vehicle wraps, and signage applications.
Raster formats are supplied at 300 DPI resolution in both PNG (with transparent backgrounds) and JPG configurations. Our complete asset library includes more than 800 individual files covering horizontal, vertical, and icon-only arrangements. Each format is optimized for specific use cases, from web headers to packaging mockups.
Color Specifications & Variations
Primary Brand Colors
The Great Value logo appears in our signature color palette, which we’ve carefully calibrated for consistency across media types. Our primary blue uses Pantone 286 C, with CMYK values of 100/72/0/18 and RGB values of 0/56/101. The supporting gold accent employs Pantone 123 C for warmth and recognition.
We also supply single-color versions in black (100% K) and white (reversed) for applications where full-color reproduction isn’t feasible. These simplified versions maintain our brand identity while adapting to cost-effective printing methods or challenging substrate materials.
Sizing Requirements & Clear Space
Maintaining proper logo proportions ensures our Great Value brand remains recognizable and professional across all applications. We specify a minimum width of 0.75 inches (54 pixels at 72 DPI) for print materials and 120 pixels for digital displays. Sizing below these thresholds compromises legibility and violates our trademark standards.
Clear space around the logo prevents visual clutter and preserves brand impact. We require protective space equal to the height of the letter ‘V’ in ‘Value’ on all sides of the logo. No text, graphics, or competing elements should encroach on this zone.
Additional Great Value Brand Resources
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Great Value Logo & Brand Asset Questions
Our logo package includes vector formats (AI, EPS, SVG) for scalable applications and high-resolution raster formats (PNG, JPG) at 300 DPI for print. The complete library contains over 800 files covering all approved color variations, orientations, and sizing configurations. Each format is optimized for specific production methods, from offset printing to digital displays.
Yes, the Great Value logo is a registered trademark requiring authorization for commercial use. Current vendors, licensed retailers, and approved marketing partners can request access through our partner portal. Unauthorized use violates trademark law and licensing agreements. We review access requests within three business days and provide approved partners with secure download credentials.
We specify a minimum width of 0.75 inches (54 pixels at 72 DPI) for print materials and 120 pixels for digital applications. Sizing below these thresholds compromises legibility and violates our brand standards. Clear space equal to the height of the letter ‘V’ must surround the logo on all sides to prevent visual clutter.
No, altering the Great Value logo colors violates our usage guidelines and trademark standards. We provide approved color variations including full-color, single-color black, and white reversed versions for different background applications. Our brand specifications document includes precise Pantone, CMYK, RGB, and HEX values that must be matched exactly in all reproductions.
Authorized partners submit design proofs through our partner portal for brand team review. We evaluate submissions against our 800-point quality checklist covering logo usage, color accuracy, sizing compliance, and trademark protection. Our team provides approval or revision guidance within three business days to keep your production schedule on track.
Yes, our asset library includes category-specific lockups that pair our logo with relevant product photography or contextual elements. These variations maintain brand consistency while adapting to different packaging formats and marketing contexts. Seasonal variations and limited-time promotional versions are also available to approved partners through quarterly library updates.
Report unauthorized Great Value logo usage or counterfeit products through our trademark enforcement contact form. Provide details about where you encountered the violation, including photos or URLs when possible. We investigate all reports to protect our brand integrity and the trust our customers place in authentic Great Value products.