Great Value Privacy Policy

At Great Value, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our official grocery brand site. By using this site, you consent to the practices described in this policy.

What Great Value Collects When You Visit Our Grocery Site

Great Value collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to Great Value communications, we collect your name and email address.

Information collected automatically: When you browse our grocery product pages, we automatically collect device type, browser, operating system, IP address, approximate location, pages visited, time spent on site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: Great Value receives affiliate tracking data from Amazon Associates when you click our product links, and analytics data from Google Analytics about how visitors use our site.

How Great Value Uses Your Information

Great Value uses collected information to:

• Operate and improve our grocery brand site
• Respond to your inquiries about Great Value products
• Send you communications about our dairy, eggs, pantry staples, snacks, frozen foods, and beverage collections (if you’ve opted in)
• Analyze site traffic and understand how visitors interact with Great Value content
• Comply with legal obligations
• Maintain security and prevent fraud
• Track affiliate referrals to Amazon.com where Great Value products are sold

Cookies and Tracking Technologies Great Value Uses

Great Value uses the following types of cookies on our grocery site:

Essential cookies: Required for basic site functionality. These cookies enable you to navigate our product pages and use site features.

Analytics cookies: Great Value uses Google Analytics to track site usage, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand how visitors engage with our grocery content.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click a Great Value product link and make a purchase on Amazon.com, these cookies help track the referral.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of the Great Value site.

How Great Value Shares Your Information

Great Value may share your information with:

• Service providers: Companies that help us operate our site, including web hosting providers and analytics services
• Amazon.com: As part of the Amazon Associates Program, we share referral data when you click our grocery product links
• Law enforcement or government authorities: When required by law or to protect our rights
• Business acquirers: In the event of a merger, acquisition, or sale of assets involving Great Value

Great Value does not sell your personal information to third parties.

How Great Value Secures Your Data

Great Value implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission between your browser and our servers. However, no method of transmission over the internet is 100% secure. While we work to protect your data, we cannot guarantee absolute security.

Your Privacy Rights at Great Value

All users have the right to:

• Access the personal information Great Value holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from Great Value
• Request restriction of processing

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation:

• Right to access your personal data held by Great Value
• Right to rectification of inaccurate data
• Right to erasure (right to be forgotten)
• Right to restrict processing of your data
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California residents):

If you are a California resident, the California Consumer Privacy Act and California Privacy Rights Act provide you with specific rights:

• Know what personal information Great Value collects and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate information
• Limit use of your sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA) Rights:

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to CCPA rights, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on this site. Great Value will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Great Value’s Policy on Children’s Privacy

The Great Value grocery site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided Great Value with personal information, please contact us immediately at the address below and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Great Value Site

The Great Value site contains links to Amazon.com and other third-party websites. Great Value is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit. Amazon.com has its own privacy policy that governs your use of their platform.

International Data Transfers from Great Value

Great Value operates in the United States. If you access our grocery site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long Great Value Retains Your Data

Great Value retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google’s data retention policies.

Email Communications from Great Value

If you subscribe to Great Value communications, you will receive periodic emails about our grocery products, new collections, and updates to our dairy, eggs, pantry, snacks, frozen foods, and beverage categories. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at the address below.

Do Not Track Signals

Some browsers transmit “Do Not Track” signals. At this time, Great Value does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy.

Changes to the Great Value Privacy Policy

Great Value may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through our site or via email if you have subscribed to communications. Continued use of the Great Value site after changes are posted constitutes your acceptance of the revised policy.

Contact Great Value About Your Privacy

To exercise your privacy rights or ask questions about this policy, contact Great Value at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Great Value has shared with third parties for their direct marketing purposes. To make such a request, contact us at the address above.

Consent

By using the Great Value site, you consent to the collection and use of your information as described in this Privacy Policy.