Great Value Toasted Whole Grain Oat Cereal product image
Great Value Toasted Whole Grain Oat Cereal product image
Great Value Toasted Whole Grain Oat Cereal product image
Great Value Toasted Whole Grain Oat Cereal product image
Great Value Toasted Whole Grain Oat Cereal product image
Great Value Toasted Whole Grain Oat Cereal product image
Great Value Toasted Whole Grain Oat Cereal product image

Great Value Cereal – Wholesome Breakfast Favorites for Every Morning

★★★★★4.8· thousands of reviews

We created our Toasted Whole Grain Oat Cereal to bring you the classic taste you grew up with, now made with 100% whole grain oats. Each crunchy O-shaped piece is lightly sweetened with real honey and fortified with essential vitamins and minerals your family needs.

Our cereal delivers 3 grams of fiber per serving and is made without artificial flavors or high fructose corn syrup. Whether you pour it with cold milk, sprinkle it over yogurt, or enjoy it straight from the box as a snack, we’ve packed wholesome goodness into every 700 grams of cereal. Perfect for busy mornings when you need a nutritious breakfast that doesn’t compromise on taste.

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01
100% whole grain oats as the first ingredient
02
3g fiber and 10 essential vitamins per serving
03
Sweetened with real honey, no artificial flavors
04
Gluten-free certified and heart-healthy
At a glance

What makes our cereal a breakfast staple

100% whole grain oats as the first ingredient
3g fiber and 10 essential vitamins per serving
Sweetened with real honey, no artificial flavors
Gluten-free certified and heart-healthy
Large 700g family-size box
Resealable bag keeps cereal fresh for weeks
Nutrition & Ingredients in Every Box
Product details

Nutrition & Ingredients in Every Box

We formulate every Great Value cereal with quality ingredients and essential nutrition your family needs to start the day right. Our cereals are fortified with vitamins and minerals including iron, vitamin D, B vitamins, and zinc to support immune health and energy levels throughout your morning.

You’ll find whole grains as the first ingredient in many of our varieties, delivering the fiber and complex carbohydrates that keep you feeling satisfied until lunch. We carefully control sugar levels across our cereal line, and we never use artificial flavors or high fructose corn syrup in any of our products. Whether you choose our toasted oat varieties or our crispy rice options, you’re getting breakfast cereal that meets our strict quality standards.

Serving Suggestions & Meal Ideas
Sizing & fit

Serving Suggestions & Meal Ideas

Our cereals shine brightest in a classic bowl with cold milk, but we love seeing the creative ways our customers enjoy them throughout the day. Pour your favorite Great Value cereal over Greek yogurt and add fresh berries for a protein-packed breakfast parfait that takes just minutes to assemble.

Many of our customers use our Crispy Rice Cereal to make homemade treats with marshmallows and butter – a family activity that creates memories and delicious snacks. Our Frosted Flakes work beautifully as a crunchy coating for baked chicken tenders or as a topping for ice cream sundaes. You can even blend any of our cereals into smoothies for added texture and nutrition.

Styling

Storage & Freshness Tips

We package our cereals in resealable inner bags to lock in freshness from your first bowl to your last. After opening, fold the inner bag tightly and secure it with a clip, then store the box in a cool, dry pantry away from direct sunlight and heat sources.

Proper storage keeps our cereals crispy and flavorful for 2-3 months after opening, though most families finish a 700-gram box well before then. Avoid storing cereal boxes near the stove, dishwasher, or in humid areas like under the sink, as moisture is the enemy of crispy cereal. If you live in a particularly humid climate, consider transferring your cereal to an airtight container for maximum freshness.

Storage & Freshness Tips
Storage & Freshness Tips
Storage & Freshness Tips

Complete the look

More Great Value breakfast cereals to start your day right


Customer reviews

Rated 4.8 by verified buyers

4.8
★★★★★
Based on verified reviews
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“
Just as good as the name brand
I’ve been buying the Toasted Whole Grain Oat Cereal for six months now and my kids can’t tell the difference from the expensive brand we used to buy. The 700g box lasts our family of four about a week and a half. It stays crispy in milk and tastes great with fresh fruit.
J
Jennifer K.
Verified buyer
★★★★★
“
Best value for breakfast staples
We go through cereal fast in our house, so finding Great Value has been a budget saver. The Crispy Rice works perfectly for making treats with my grandkids, and it’s half the price of other brands. Quality is consistently good.
R
Robert M.
Verified buyer
★★★★★
“
Perfect for meal prep breakfasts
I portion out the Honey Nut Crispy Oats into individual containers with some dried fruit for grab-and-go breakfasts during my work week. Stays fresh and crunchy, and the honey flavor is just right without being overly sweet.
A
Amanda P.
Verified buyer
★★★★★
“
Kids love the Frosted Flakes
My two boys request these Frosted Flakes every morning. They’re sweet enough to make breakfast fun but not so sugary that I feel guilty serving them. The large box size means I’m not buying cereal every shopping trip.
M
Michelle T.
Verified buyer
★★★★☆
“
Great for baking and snacking
I use the Crispy Rice Cereal in so many recipes beyond just breakfast. It’s my go-to for making no-bake energy bars and holiday treats. The quality is consistent and the price lets me stock up when I’m planning to bake.
S
Sarah D.
Verified buyer
★★★★★
“
Whole family approved breakfast solution
We keep three different Great Value cereals in our pantry at all times so everyone can pick their favorite each morning. The Toasted Oat is my personal favorite with almond milk. You really can’t beat the combination of quality and price.
D
David L.
Verified buyer
★★★★★

Good to know

Questions about Great Value cereal

Our Great Value cereal boxes range from 550 grams to 765 grams depending on the variety. Our most popular size is the 700-gram box, which provides approximately 14-18 servings based on the recommended serving size of 3/4 cup to 1 cup per bowl.

The larger family-size boxes offer better value per serving and reduce how often you need to restock your pantry. Each box displays the exact weight on the front panel and serving information on the nutrition facts label.

Some of our Great Value cereals are certified gluten-free, including our Toasted Whole Grain Oat Cereal, which is made from gluten-free oats processed in a dedicated facility. However, cereals made from wheat, barley, or regular oats do contain gluten.

We clearly mark gluten-free certification on the front of applicable boxes and list all allergen information on the side panel. If you have celiac disease or gluten sensitivity, always check the package labeling before purchasing to ensure the product meets your dietary needs.

We formulate our Great Value cereals to match or exceed the taste and quality of leading name brands while offering significantly better value. Many customers tell us they can’t tell the difference in taste tests between our cereals and premium brands that cost twice as much.

Our cereals use similar ingredients and manufacturing processes as name brands, including whole grains, vitamin fortification, and quality sweeteners. The main difference is our lower price point, which comes from efficient manufacturing and our commitment to providing everyday value to our customers.

We fortify most Great Value cereals with 7-10 essential vitamins and minerals including iron, vitamin D, vitamin B12, vitamin B6, thiamin, riboflavin, niacin, and folic acid. These nutrients support energy metabolism, immune function, and overall health.

The specific vitamin and mineral content varies by cereal type, so check the nutrition facts panel on your chosen variety for exact amounts. One serving of most Great Value cereals provides 10-25% of your daily recommended intake for key nutrients like iron and B vitamins.

Absolutely! Our cereals work wonderfully in countless recipes beyond the breakfast bowl. Our Crispy Rice Cereal is perfect for making marshmallow treats, granola bars, and no-bake desserts. Crushed Frosted Flakes make an excellent coating for chicken, fish, or as a crunchy topping for casseroles.

Many customers use our Toasted Oat varieties in cookie recipes, muffins, and as a topping for fruit crisps. The Honey Nut Crispy Oats add texture and flavor to homemade trail mix. Our cereals maintain their taste and texture in most baking applications just like premium brands.

Store your opened Great Value cereal in its original box with the inner bag tightly sealed or rolled and clipped. Keep the box in a cool, dry pantry away from heat sources, moisture, and direct sunlight to maintain maximum freshness and crunch.

Properly stored cereal stays fresh for 2-3 months after opening, though most families consume it much faster. For extra protection in humid climates, transfer the cereal to an airtight container. Avoid refrigerating cereal as this can introduce moisture that makes it soggy.

Yes, our cereals make excellent portable snacks for school lunches, road trips, and after-school munchies. Many parents pack small portions in reusable containers as a crunchy, shelf-stable snack that doesn’t require refrigeration. Our cereals provide quick energy and essential nutrients kids need throughout their busy days.

The individually portioned bags are also convenient for camping trips, office snacks, and keeping in your car for emergencies. Our lower sugar varieties like the Toasted Whole Grain Oat Cereal and Crispy Rice Cereal are particularly popular choices for health-conscious parents who want nutritious snack options.

The collection
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